Hey, Volkswagen, thanks yuh hear? Bless yuh heart!
Come on get happy!
Because of you and your ad (and Jimmy Cliff, of course), everybody is talking about us. “Come on get happy” spells, come to our island, vacay, chill, enjoy, SPEND.
In perhaps the rarest show of bipartisanship, both the opposition and incumbent government endorse the ad and are looking to capitalise.
Opposition Leader Hon Andrew Holness (bless his heart) had this to say via facebook:
“OPPOSITION WEIGHS IN ON VW SUPERBOWL AD
Opposition Spokesman for Tourism and former Minister, Mr. Edmund Bartlett said today that he and Opposition Leader and former Prime Minister Andrew Holness view positively one of the Volkwagen’s 2013 Superbowl ads focused entirely on a happy theme buttressed by a man with a Jamaican accent. The ad campaign Mr. Bartlett says is a perfect illustration of Jamaican culture’s global reach and our uncharacteristic penchant to be happy even in challenging situations.
This Mr. Bartlett says is underlined by the fact that Jamaica consistently ranks high on global happiness indices. He pointed out that with brand Jamaica showcased so prominently as a “happy” destination, we will only grow stronger and better.
Mr. Bartlett urged the Minister of Tourism, Dr. Wykeham McNeill to move swiftly in reorienting marketing strategies to maximize the positive effects of the multi-million dollar VW Ad campaign and as such bring more tourists to our shores. “
And Via Go-Jamaica, Tourism Minister Wykeham McNeill, echoed those sentiments:
So, again bless yuh heart Volkswagen. I will buy a polo in your honour. If Americans want to buy a Bob Marley CD and come to Jamaica, let them. If they want to champion our cause as a little black island of black happy people (Sorry German immigrants of Seaforth Town, you don’t exist), let them. As long as everybody’s talking about Jamaica, I’m happy. Come on, get happy, yeah!